Our Team

Johnathon Martin

Johnathon has worked in the internet arena since 1996. He was a web site project manager & consultant for 5 years before starting several of his own internet based businesses.

Included in these was the highly successful car rental enterprise www.coolcars4hire.co.uk.  Johnathon recently sold this platform to focus more of his energy on helping other small businesses succeed on the web. 

Cool Cars 4 Hire benefit from number 1 Google positioning on many terms and phrases & attract enough free traffic to run a good sized fleet of lifestyle rental cars.

If you type any of the following terms into Google it is likely Cool Cars 4 Hire will be number 1 of the natural listings. As a minimum they would expect to be on the first 2 pages for these popular & competitive terms –

• Mini Cooper Rental
• Smart Car Rental
• VW Beetle Rental
• Fiat 500 Rental
• Audi Rental
• Porsche Rental
• Luxury Car Rental
• Cool Car Rental
• Lifestyle Car Rental

As well as helping you establish an attractive and well performing web site Johnathon will help you make a success on the web.

He is a project manager & coordinator who understands how to combine the elements of design, positioning, conversion & management to create online success.

He is totally committed to helping you maximize your online potential & would love to help you further develop your business through the web. Johnathons aim is always to help you achieve all of your online dreams, goals & objectives - simply, quickly & cost effectively.

The Directors

Bill Bateson, MCIM, MBCS, CEng, BSc Hons

Background: Bill's experience of the IT industry spans back to 1979 and covers many disciplines including programming, project management, product marketing, sales and marketing and management. He spent five years as a Reseller Sales Manager managing UK resellers for the American software company SCO. More recently, Bill was Marketing Director for Europe, Middle East and Africa (EMEA) for SCO managing a team of 5 marketing managers across the region as well as an annual budget in excess of $5M.

Key role: Bill's role has been to develop and prove the business model of the internet marketing company by building up the Cambridge franchisee. He is now responsible for developing and implementing the franchise system.

See our blog.
bill.bateson@theinternetmarketingco.com

Reg Broughton, Chairman

Background: Reg has an extensive career in Information Technology sales, marketing and management which includes senior vice president and general manager at The SCO Group; the owners of UNIX with revenue of $50m; co-founder, president and CEO of Acrylis, Inc. and before joining Acrylis, Reg was based in San Francisco / Silicon Valley, as a partner and board member of Interregnum, an AIM listed UK-based venture management firm.  The firm specialized in raising funds for start-up software companies.

Reg also ran both U.S. and European divisions of computer software and hardware firms including RDI Computer Corp of San Diego, ICL/Fujitsu North America.  Reg began his career with Wang, rising through sales and marketing roles to European Director level.

Reg is a UK national, living in San Diego California, educated in England, with an MBA from Pepperdine University, CA

Key role: Reg's role is to run the main board of the internet marketing company and to work with Bill on the company's development plans.

reg.broughton@theinternetmarketingco.com